The holiday season is another opportunity to secure new customers, and the best way to position your business for it is through carefully targeted holiday ads.
For many retailers, the holiday season is a high-volume shopping period, but the economic forecast shows that consumers’ non-food spending is expected to fall by $30 billion this holiday season as a result of inflationary pressures. Despite this bleak forecast, many retailers remain optimistic that customers will continue to spend.
With economic uncertainty on the rise, it is more important than ever to update your advertising strategy, stay on top of design trends, and prepare for your holiday ads long before they arrive. One way to achieve this is to study and understand the designs that will help your brand connect with customers.
Listed below are some holiday ad design tips to help you get ready for the coming holiday shopping season.
You may be familiar with the basics of your normal target audience, but this can change during the holiday season. The average customer may shop at a few select stores on a regular basis, but during the holidays, they may branch out to new brands in search of gifts for others. The holiday season is an ideal opportunity to broaden your reach and get in front of a new audience that may be interested in your business. Consider making your product descriptions more understandable to the average consumer.
Marketing is a fast-paced field that is always changing, so you need to know what the latest trends are to keep up. In this industry, there are always new trends, so use them to your advantage by putting them in your holiday marketing slogans. Because video content is one of the most effective forms of marketing today, consider making a short video to promote your product and its story.
Images are essential for attracting attention to your ad. Images of people perform better than images of products alone. For increased engagement, you could include images of people opening your products on the holiday.
Avoid going overboard with holiday imagery and colors. Instead, use the holiday colors (e.g., green, red, silver, and snowflakes) subtly to make your brand stand out.
Simplifying your ads doesn’t make them look like every other ad; it makes them easy to digest and can sometimes make them stand out. So, when you’re making your holiday ads, consider the design hierarchy and determine the most important element to include in your advertisement. This could be your headline, coupon code, or website link.
Don’t stuff your ad with text. Reduce the amount of text to the bare minimum in order to communicate your message effectively. Save your longer, more descriptive statements for the product pages in the ad’s body text.
Need help creating an effective holiday advertisement? Visit signfix.ae/contact-us or leave us a message at [email protected] today to get started.
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