If you hardly notice most wayfinding signage until you are lost, you are not alone. The same is true for most of the potential customers you’re trying to direct to your office or shop using wayfinding signage. But in this article, we will explore the different types of wayfinding signage and learn about its relevance to businesses.
As the name implies, wayfinding signage aids in navigating a business, institution, or other physical location. It is a unique field of signage that uses maps, graphics, languages, and pictograms to help people navigate different places. And they are essential for making a place legible. This type of signage is particularly useful for
Although wayfinding signage is not exactly a form of advertising or promotion, it still plays a crucial role in projecting the organization in a positive light.
With clear wayfinding signage, your customers will be at ease in your building and feel more empowered because they will be able to find what they are looking for without asking for help.
Wayfinding signage can be for direction, information, regulations, or identification.
This type of wayfinding signage is designed to lead your customers in the right direction to or within your business. It is usually positioned in such a way that customers feel like an invisible guide is guiding them to your business location.
They should be positioned in areas where there isn’t a clear traffic flow, such as the part of your building where you can go in more than one direction.
Examples of directional signs include:
Informational signage is comparable to identification signage, but it is more general and applies to the entire building. Informational signs should always be placed in areas where a significant number of individuals will see them, such as your reception area, waiting areas, and entry points.
When considering the types of informational signs that would be required for your specific business, consider the kinds of questions that guests might ask and make your signage respond to those questions. Your informational wayfinding signage, for example, should answer:
If you have access to free WiFi, you can also share it here. You also want to ensure that you use symbols and language that are easily and universally understood at a glance.
This type of wayfinding signage is concerned with both the safety of your visitors and liability issues. It informs your visitors about what is acceptable and where they can and cannot go. In this case, you want to be certain that your regulatory signs are visible, clear, and concise.
Here are some examples of regulatory signage that you could put up in your facility:
Identification signs are the most common type of wayfinding signage, and they are primarily used to notify your visitors when they have arrived at their desired location within your building.
Here are some examples of this type of signage:
Identification signs also serve as a general landmark, such as a sign on the wall behind your service counter that identifies which business you are visiting.
Identification signs can be very useful, especially in a large building such as a mall that houses several business divisions or organizations. However, these signs have to be simple and uncluttered enough to be understood in a matter of seconds.
So, is wayfinding signage for your business? Yes is the short answer if you need to direct your customers or lead new visitors to your business location. And whether it is for information, regulation, or identification, your wayfinding signage should be designed to work together. They should be simple to read and comprehend. Within seconds, your customers should be able to understand what it says and means.
At Signfix Industrial Limited, we design intricate systems made up of numerous sign types, such as identification signs, directories, and signs for pedestrians or vehicles. In addition, we create statutory signage, building signs, and digital navigations that comply with health and safety regulations. And unlike most advertising agencies, we don’t just create various signs to meet safety regulations. We do so with the intention of leading new customers your way.
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