Every day, we see hoardings! They set the tone for our morning commute and serve as a backdrop for our mid-morning walks. Their purpose is to conceal unsightly construction and keep the public safe from the ongoing construction. In a nutshell, hoardings are large boards that are placed on construction sites and can include printed graphics and designs that are clearly visible. They are an essential component of development efforts.
Ever since marketers have seen the enormous advertising potential of these printed panels, they have been using them for other purposes, especially because hoardings have the ability to place products in plain sight while being less intrusive than billboards.
A hoarding is defined as “a large temporary board that is used as a fence in a public place, typically erected around a construction site” to conceal it. They are mostly used to display messages. Advertising hoarding, on the other hand, is when hoardings are used for advertising purposes.
They usually serve two major functions. Every role it serves falls under one of these functions. The first is its obvious health and safety use. The second is its promotional use. The functions are elaborated on below.
We cannot avoid the legal and regulatory reasons for erecting hoarding – safety, and health. They keep the public safe from potentially dangerous construction work. They have a clean, public-facing surface on one side. On the other hand, they provide a space for all critical health and safety messages required for HSE site compliance.
Custom hoarding will improve the appearance of space during the development phase. A variety of techniques can be employed to transform hoardings into art installations. These can include lighting, cut lettering, and moving elements.
Natural curiosity is piqued from the start simply by concealing a site behind a hoarding. In a similar vein, imagery and graphics printed on panels depicting what is being built can create a frenzy of anticipation for the big reveal. A call to action, for example, social media handles, a web address, or a phone number, can generate leads. This is especially useful for retail shops, new homes, and rental spaces. The correct application of hoarding can enhance the rest of your marketing communication strategy.
As stated in our previous post, hoardings are frequently used for advertising and marketing. They are typically placed in areas with high public traffic around a site. This means they are ideal for displaying advertising messages. Viewing points, 3D lettering, and digital displays can also be used to supplement static graphics. Furthermore, these custom elements create an eye-catching installation while making the best use of the available space. Additionally, advertising space could be sold to third-party advertisers.
Hoardings are frequently used to help people identify a location or brand. Store owners, for example, can specify which stores will participate in a sales event. Similarly, real estate developers use them to show who is in charge of the site. This significantly improves brand recognition. As part of a place-making strategy, hoardings can also introduce a new name for an area or site. This is used to engage a local community in order for it to become a part of the landscape and surrounding area.
The use of directional graphics on printed panels can be an important part of any wayfinding strategy. This is useful in large areas, such as large-scale property developments. Customers must be able to quickly locate information points. Without it, customers will be left to wander aimlessly around a large site, which is both annoying and bad for business! Be sure to include the necessary messaging alongside your advertising, as this demonstrates a keen attention to detail, which will benefit the entire customer experience.
You are missing out on many leads if you are not yet taking advantage of advertising hoardings. To jump on this opportunity now or if you have any questions, please contact us directly at +234 903 336 6660 or [email protected].
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