Anyone who runs an agency knows that marketing and advertising are hard work, and agencies are always looking for new ways to showcase their business.
The problem is that agencies often forget about billboards, which is surprisingly a great strategy that businesses use to reach their goals.
You might think digital billboards are an old-fashioned solution to a modern-day problem and shouldn’t work, but the reality is that they are an exciting way to capture and maintain attention.
If you care about announcing the names of your clients across the city, a billboard is a surefire way to do it, but we’ll go over a few reasons why you should be deeply involved in it as an agency.
Running a bunch of ads used to be enough to create brand awareness, but not anymore. Making people aware that your client exists is one of the most difficult aspects of being a marketing and advertising agency.
And this is because people have grown weary of ads, especially digital ads. Even if your digital ad is flawless, it may get lost in the crowd (that is, if your audience even sees it, thanks to ad blockers).
For you to raise brand awareness and help your clients attract more potential customers to the top of the funnel, you need to set up billboard ads that grab the attention of their potential customers and reinforce their brand message so that it stands out while staying within budget.
We prefer billboards to digital ads because they are bold and visible in ways that passersby can’t help but notice. Unlike digital ads that can get lost among thousands of others in the feeds or reels.
And unlike digital ads that could pop up in their hundreds and have ad blockers, billboards are not as many and have no ad blockers on the highways.
Also, there isn’t much room for messages that are hard to understand. Ads need to be short and clear if they want to reach a larger and more diverse audience.
By adding billboards to your strategy, you can reach a wider audience, which leads to more conversions further down the marketing funnel. So, if you can create eye-catching billboards in strategic locations, you can fuel your pipeline in ways that other marketing channels struggle to replicate.
If you want to increase in-person traffic to your brick-and-mortar store or jewelry shop, for instance, billboards can create an instant traffic boost, especially for businesses near high-traffic areas where people can quickly exit.
And if you want to step up your billboard advertising, you can use digital billboards. The key advantage is that their content can be quickly changed to capitalize on time-sensitive events or deals. If you want to start a campaign based on current events or a short-term internet trend, for instance, digital billboards are the way to go instead of investing heavily in print for a trend that might not exceed a few weeks or a few days.
Digital billboards are local, and you can use them to target a certain area very precisely. This is especially true when you’re contacting people while they’re on the go—when they’re more likely to buy.
Every organization knows how frustrating it is to have to produce results worth a million dirhams on a budget of only a thousand dirhams. That means that every dime you receive from your clients must be spent as efficiently as possible.
However, marketing channels are becoming more expensive rather than less. Cost per click (CPC) is increasing while credible ad impressions are decreasing. Contracts are becoming increasingly burdensome, and the value of traditional marketing is dwindling.
The impact of digital ads is not arguable, but while we ourselves do it, we strongly believe that all marketing and advertising agencies should be doing billboards. And this isn’t just because we do billboards, but because we have seen how much value it has brought to the thousands of customers our billboards serve.
If you are still on the fence about billboards, we encourage you to give it just one shot and see where it leads your clients. And if you want to capture your message or that of your client on a billboard, Signfix Industrial Limited can create billboards that will not only pop but also increase foot traffic to your brick-and-mortar store. Simply send us a request at [email protected] to get started.
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