The famous quote “Don’t judge a book by its cover” may have worked in the past, but certainly not in our generation. It’s not even enough to merely have a book cover now; we must also push out many books and design each of them like it’s the most important book in the library.
The multiple ads and signage that your competitors are pushing out daily are competing for your customers’ attention. And even if you produce or render better products or services than your competitors, your customers will still go with your competitors, who are painting the city with their presence through signboards, flags, and other forms of advertisement.
But if you don’t have the resources to push out as many ads as your competitors do, vehicle branding is one surefire way to reach customers across cities. In fact, research has shown that:
The scalability of vehicle branding is also an added advantage. You can brand your car, truck, trailer, bus, boat, and other vehicles with as much or as little graphic content as you desire and can afford!
If you are considering vehicle branding as your next advertising project, below are a few options to choose from.
Partial vehicle wraps: They are thin sheets of durable adhesive vinyl that are custom printed with your brand message and cover most but not all of your car, truck, or trailer.
Complete vehicle wraps: Alternatively called “Full Vehicle Branding,” this type of branding gives your vehicle the look of a custom-painted one. The advantage of this type of vehicle wrap is that the design can be easily removed after service, which makes it an excellent choice for rented vehicles.
Full vehicle wraps with window graphics: This takes the full vehicle wrap further by adding graphic designs to the side and back windows. The signs are perforated to display your message outside the vehicle while still allowing the driver to see out.
Car and truck graphics: They are larger than vinyl letters but smaller than partial vehicle wraps and can be used to display visuals, logos, and contact details in specific places.
Custom car door magnets: This option allows you to use easy-on and easy-off custom car door magnets to transform a personal car into a professional vehicle.
Car-top advertisements: Magnetic and illuminated car-top signs, whether used to advertise a laundry delivery service or another business, are nearly impossible for other drivers to miss!
Vehicle window decals:
Vinyl letters stick firmly to windows at eye level. They are frequently used to display brand names, contact numbers, locations, and website addresses.
If you want to use vehicle graphics for your next project, make sure you work with a signage company that provides the best design and installation quality without sacrificing the previously discussed elements. Consider using a signage company like Signfix Industrial Limited which brings a subtle blend of advertising into every sign they create and has a rich portfolio of vehicle branding to rest on.
In a bustling, competitive industry like food service, attracting new
Visibility is everything, and one of the most effective ways
Effective signage plays a crucial role in drawing attention to
Effective communication, safety protocols, and a strong brand identity are
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