Indoor and outdoor billboard advertising in Nigeria is a traditional method of advertising goods and services that is widely available throughout the country. This medium has shown to be a very effective medium of advertising to date. But the most common question individuals and businesses looking to run billboard advertisement usually ask is “What is the cost of outdoor billboard advertising in Nigeria.”
When planning an indoor and outdoor billboard campaign in Nigeria, we advocate a mix of classic and non-traditional advertising options, such as internet marketing.
Choosing indoor or outdoor billboard advertising is a no-brainer for most brick-and-mortar brands, and it is often the first choice of most marketing agencies in Lagos. This is because it has been established to help increase the reach and frequency of the overall campaign for products or services of many businesses.
Lagos has the highest billboard advertising costs, followed by Abuja and Ogun state. Because of their population density, dynamic companies (e.g. banks, tech startups, retail, fashion, media, manufacturing, real estate, etc.), and millions of consumers who use public transportation on a daily basis, these three cities are Nigeria’s most experiential marketing cities.
Static billboards typically cost between N350,000 and N650,000 per month, whereas digital (LED) billboards range between N1,000,000 and N2,500,000 per month.
At Signfix Industrial Limited, we are dedicated to keeping billboard advertising costs in Nigeria as low as possible, and we work with businesses of all kinds, from large corporations to small and medium-sized enterprises, to design, print, and install indoor and outdoor billboards in Lagos, Abuja, and nearly every state in Nigeria.
There are various sorts of billboards, but we will focus on only three for the sake of this post.
The bulletin billboards are the classic boards you see here and there, as well as the typical billboards you see all the time. They’re normally 48 feet wide and 14 feet high, allowing people driving and strolling by to easily read them. And they are commonly found on expressways, high-traffic roads, and highways.
Bulletin billboards typically cost between N250,000 and N700,000 each month, depending on location in Nigeria and production costs. These boards are cheaper than electronic billboards (LED).
On major roadways in Lagos, Abuja, and other Nigerian cities, digital billboards advertise anything from services to products. Because they are impossible to look away from, they are typically positioned in congested areas where the greatest number of people may view them.
They provide a lot of exposure for brands and are easily customizable, therefore they can be expensive.
The monthly cost of a digital billboard ad ranges from N1,000,000 to N2,500,000, with the average being little more than N2,000,000. Other factors, such as location and demographics, may drive up the price even further.
Mobile billboards come in two types: flex and LED, and they are just what the name implies: advertisements on wheels.
Mobile billboards are easy to move around, making them ideal for larger events. They follow the target audience around and cover a lot of ground.
Static (flex printing), like most billboards, can cost between N50,000 and N100,000, however LED can cost between N250,000 and N700,000, depending on the state, number of cars participating, and duration of use.
Benefits of using a billboard include access to areas that static billboards cannot reach and low competition from other billboards.
Targets a broader audience, including pedestrians, cars, freeways, and suburban streets.
The Billboard Advertising Services that we offer in Nigeria are flexible and you can find hundreds of samples of our work on our platform www.signfix.ng. Our billboards include but are not limited to the following:
We have billboards in nearly every state across Nigeria; and each one is helping the businesses they represent reach their target customers wherever they are, whether in the city or remote areas.
We cover the entire 36 states in Nigeria, including the FCT (Abuja), from Lagos, Ogun, Edo, Kaduna, Kano, Edo, Ondo, Abia, Adamawa, Akwa Ibom, Anambra, Bauchi, Bayelsa, Benue, Borno, Cross River, Delta, Ebonyi states and others.
We recognize the value of time and go above and beyond to meet all of your advertising needs. Our billboard installation service ensures that you can concentrate on what you do best while we handle all of the necessary auxiliary services, such as fast-tracking signs permissions with LASAA, APCON, and other applicable regulatory organisations in Nigeria.
We are professionals in installing billboards across Nigeria in the shortest amount of time.
As part of our commitment to helping you save money and make outdoor billboard advertising in Nigeria simple and affordable, we offer to do your Billboard creative designs at no additional cost..
When developing your billboard creatives, we pay attention to details to guarantee that the design is appealing and your message is presented without ambiguity.
We can also handle your billboard printing to ensure it is out in record time while still looking clean and appealing to your audience.
If you are looking to design, install or place billboards to advertise your brand, service or products anywhere in Nigeria and require assistance, give us a call on 09033366660 or email us at [email protected].
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