We see signage every day; it’s an essential part of life. As you drive down the street, you will encounter road signs indicating the appropriate speed to drive at or directions to the nearest town. In the workplace, you’ll find health and safety signs strewn about here, there, and everywhere. A trip to the mall will give you a first-hand experience of shop signage, which is abundant and details opening hours, displays of discounts, and deals.
So, what really is signage? Signage is broadly defined as any type of graphic display used to communicate information to an audience.
Signage typically serves the following common purposes, as stated below:
Signs are frequently used to assist people in recognizing a brand or identifying a location. With the right signs, you can know which route to use. KFC and McDonald’s have become instantly recognizable high-street signs as part of their marketing strategy in terms of brand identity. Chains and franchises use the same shopfronts in their various locations; this is aimed at building brand recognition across all their locations.
Businesses usually use signs for marketing and advertising their products or services. Although advertising hoardings may be the obvious solution for most businesses, there are other signs that can be used for this purpose. Other outdoor signage solutions and vehicle wraps are other effective ways to advertise a brand. Wide-format printing technology has advanced, and large, vivid outdoor prints can be placed almost anywhere to improve marketing and advertising efforts.
3) Directional and wayfinding signs
Directional signs are required in large areas such as shopping malls, colleges, museums, and large institutions. Visitors or customers are less likely to get lost with these building signs, which helps to avoid a situation that could reflect negatively on the business. Directional signage is also useful for large-scale outdoor events and in places with multiple offices or entrances.
Retail signs and shop signs (both inside and outside) can attract customers to your business. Window displays can also be effective at creating curiosity and encouraging customers to venture inside from the outside. People can tell they’re in the right place when they see a business sign. More importantly, if the sign maker prioritizes quality of production, business signage can create a great first impression of your business before a single door is opened or a greeting is made.
One of the primary means of communicating health and safety information is through signs. They can be found in work environments, construction sites, and colleges. Signs provide information and warnings about potential hazards or threats to public safety.
Not all signage serves an obvious purpose. A sign may also be used to improve the overall appearance of a space or its surroundings without having advertising goals in mind. Whatever your goals are, Signfix’s expertise covers a wide range of signage solutions. And that ensures that your business will get the signage type that is right for its growth. Contact us today at +2349033366660 or [email protected] to learn more about our extensive selection of signage solutions.
In a bustling, competitive industry like food service, attracting new
Visibility is everything, and one of the most effective ways
Effective signage plays a crucial role in drawing attention to
Effective communication, safety protocols, and a strong brand identity are
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