The advantages of totemic signage
Exactly what does totemic signage mean? They are generally free-standing signs that can be seen from a far distance for maximum visual impact and are sometimes called monoliths. They work well for sharing information quickly and promoting your business even when passersby don’t get a chance to come close enough to your building.
Totem signage is a very efficient way to attract customers and advertise your brand, especially in the retail industry. The advantages of using totem signage, whether for internal or external use, are numerous, and we’ve highlighted a few of them here.
Effective use of your surroundings
Certain surroundings require the intelligent use of signs, especially if you’re located in a commercial or retail area where there are competing businesses with too many signs. Totem signage is always a great way to stand out from the crowd of signage. It is loud, tall, and imposing and may even direct your competitor’s customers from their intended destination to your business.
Totem signage serves as a reminder to potential customers that your business is there and should not be overlooked, whether it is in a remote area, situated near a busy road, or housed in a shop or warehouse. Hotels can also benefit from totemic or monolithic signage by drawing in weary travellers or serving as a permanent reminder of their position in case of future need.
Automobile businesses are usually located within walking distance of other car brands. Installing top-notch, weatherproof, and aesthetically pleasing totem signage is even more crucial in cases like that, as the height of the totem is a great way to stand out from other brands.
Increase brand recognition
Brand recognition arises as a natural outcome of the installation procedure if your totem signage is substantial and memorable enough. Having a distinctive structure like a totem pole promoting your business can give you continual brand exposure regardless of your industry or brand, so make the most of it by adding your logo, name, or even your website address.
It is possible to employ totemic navigational signage as a brand recognition strategy. Every piece of internal and external signage in your business should have your logo to maintain consistency throughout and constantly remind clients and potential customers of your brand.
Make a distinctive entry feature
How can you set yourself apart from other brands in the marketplace? A distinctive feature piece that’s more than simply a sign on a wall is the ideal method to promote your business and stand out in markets where the same signage is oversaturated.
With their height and a strong, eye-catching message that says “Signfix is Here,” totem signs enable you to create a distinctive entrance feature that is hard to ignore.
Wayfinding advantages
All types of businesses need to be accessible, and totemic signage gives your visitors, customers, and staff useful wayfinding signals and directional information. It is also ideal for colleges and hospitals, especially because they usually need a variety of directional signage around their numerous buildings to help visitors find their way. Double-sided monolith or totem signs allow you to efficiently communicate information for the price of one sign.
Useful indoor and outdoor
Totemic signage has more uses than just making a big impression at the front of your business location. It can also be used indoors. Visit our dedicated product page today or write us with details of your specific requirements, and we will help you design a totem and monolith sign that will help you stand out.