Do you remember those sleek-looking exhibition booths that often get the most customers at trade shows? As you can already tell, they usually put the most effort into designing creative exhibitions with easily ignorable design elements that make them stand out.
At the end of this article, you will know the various elements of exhibition designs that you might be ignoring, and what type of exhibition booth is right for your next event.
Designing a perfect exhibition stand is a combination of technique and art. Power, audio-visual, office equipment, decorative devices, and reception conveniences are some necessary elements in the design and makeup of the exhibition stands.
The engineers and product experts are usually in charge of showing or introducing the products displayed at each stand. They also give advice regarding products, demo technical difficulties, and show gadgets. While the decorators are responsible for setting, lighting, color, and graphics-related issues.
In all, there are several factors that go into designing the perfect exhibition stand, but let’s limit this review to the four most important:
Colors are important factors when it comes to attracting a defined audience and keeping your brand in their minds. The convenience, types of equipment, pieces of furniture, and devices used in the stand should be of appropriate color and surface quality. The colors used in your stand should be in line with your brand colors and should give consideration to the cultural features of the venue. It should also consider the overall efficacy of the colors on visitors and the uniform of the personnel manning your stand. Exhibition stands with warm and vibrant colors will draw more attention, but when displaying products, the color should match or complement it.
Proper audio-visual devices can provide complete and relevant information to the audience, thus eliminating the need for a lengthy negotiation and explanation of all the concerns they may have. These devices can be used to showcase goods that cannot be exhibited. Displaying pre-recorded videos of the production unit plays a significant role in influencing the negotiations with your prospective customer.
When exhibition graphics is done properly and in high resolution, they can convey the right message for your brand to the target audience. The clearer and simpler your message is, the greater effect it will have on them.
Light is one of the most critical factors in attracting the attention of your audience. The proper use of light can increase the appeal of your exhibition stand. By using appropriate light-play, particularly soft lighting, you can create a calm space and differentiate the area inside your stand from the area outside. Using a variety of colors in light play is not advised because it may divert the attention of your audience from the products to other things.
It is however important to note the psychological effects of different lights, and the rate of heat generation of each light when choosing them. It is also essential to position the lights in a way that your customers can easily see the products on display from various angles.
Now that you have chosen which colors, graphics, and light fit your business, let’s find out what type of exhibition stand is right for your next event.
This technique utilizes pre-fabricated parts (aluminum). In light of the current state of the stand industry, as well as the variety of product parts, the expansion of the stand industry, and the potential for different design implementation at most exhibitions, this seems like the best choice, as the parts can be coupled at the exhibition center with ease.
Given that your exhibition stand must have enough appeal to intrigue your audience and encourage them to visit within the first few seconds of seeing it, it is necessary to ensure that the stand is properly set up. This can be actualized with the effective use of graphics, light, colors, and audio-visual devices to give a more appealing presentation of the proposed message and to create a suitable atmosphere in your stand.
Such stands are made from traditional materials and prefabricated systems.
These are one of the most basic types of exhibition stands. They provide the bare minimum for an exhibition stand and usually include an overhead fascia for your branding. Opting for the most cost-effective option may appear appealing, but if you use this standard shell, you might quickly become invisible at the exhibition if most exhibitors are using the same one. And there is nothing that will make you stand out from the crowd.
Designing the perfect exhibition that will help you stand out is a process that requires careful planning and execution. And even if you know what you want, choosing a signage company to reproduce your imagination can still be a big hassle. But here are a few things you can consider before choosing a signage company for your next project:
The hardest part of your job is locating the signage company that understands your brand and the project at hand. But once you do, the rest is easy.
Signfix Advertising LLC is a Lagos-based signage company that designs and produces everything sign; including exhibition stands. So, if you’re on a search for a signage service for your next project, leave us a message at [email protected] or give us a direct call at +971547765901. And unlike most signage companies, we will not attempt to win you over if your project is outside our capacity.
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