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The famous quote “Don’t judge a book by its cover” may have worked in the past, but certainly not in our generation. It’s not even enough to merely have a
Do you remember those sleek-looking exhibition booths that often get the most customers at trade shows? As you can already tell, they usually put the most effort into designing creative
If you hardly notice most wayfinding signage until you are lost, you are not alone. The same is true for most of the potential customers you’re trying to direct to
There are numerous methods for communicating your message to the general public through billboards, three-dimensional signboards, illuminated signage, and more. But when you want to bring the message indoors, these
A recent article by CBS News claimed that the average person sees about 5,000 advertisements per day. If you’d agree with me, that’s a lot of ads calling people’s attention
Personal branding is a process of many steps. Here are some practical tips to make your personal brand your own. You’ve heard of elevator pitches for corporations, and you probably know
There is a trend among small businesses to assume that signage is not that important. Often, when a small business is opening, the tendency is to cut the signage budget
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