Check if your indoor and exterior displays are an extension of your brand’s identity and are simple to understand from the perspective of someone passing by. If your signs are in good shape, your words will stand out in a crowded market, whether you change them often to advertise seasonal sales or events or just need a long-lasting way to help customers find your location.
A sign audit is one of the easiest ways to figure out what you need right away. It is best to do a review with the help of a skilled sign designer, like Signfix, who can point out where repairs or new signs might be needed. Even better, they might have the vision to show you exactly what you’re missing in terms of visuals or signs!
The following four questions should be asked when performing a signage audit:
Your signs must provide information while also representing your brand because they are one of your most crucial communication tools. Customers will know your business and the goods or services you offer if your signage uses consistent typefaces, colors, and styles.
It’s crucial to get people’s attention and interact with them while they’re passing by your place. Are overgrown trees and bushes obstructing the view? What about conflicting signage? You might want to reconsider where you put your outside displays. Pay attention to indoor signs as well. That enormous, brilliant, and spectacular new floor display might be obstructing a notice warning guests to keep a safe distance or wear masks! These are some considerations for dealing with visibility.
Be certain that you are evaluating for overall quality. It will ultimately be necessary to replace a sign that was hastily produced and taped up with something more durable. Outdoor signage ages over time, with UV rays causing colors to fade and weather or pests to cause damage. Due to the impression they convey, unappealing external signs may deter visitors from even stopping in. For more information on how to decide whether it’s time for a repair or replacement, check out this blog post!
Outside signs, for instance, should not only be placed on the building’s side. To spread your word, make use of the area along the road, light poles, windows, doors, and more! Consider adding bespoke branding wall graphics and non-skid vinyl floor graphics to bare rooms indoors. Don’t forget about car graphics, either. A branded car, truck, or trailer will continue to draw attention to your company even while parked outside after hours!
Contact Signfix if you need assistance with your upcoming sign audit or are simply wanting to begin a new project!
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